Make Up In Paris, we’re ready! Discover our 2024 products

Make Up in Paris, arriviamo! Ecco le novità 2024

Innovative ingredients, multi-function formulas and great classics revisited in a 2024 style: during Make Up in Paris we will showcase some interesting new products, along with our “historical” range. We’re looking forward to meeting you on May 29 and 30 at the Carrousel du Louvre: we’ll be able to try our new pencils together! Let’s see a roundup of our latest products, ready to be customised to become your lines.

Innovative ingredients

Our R&D team has worked on some innovative solutions, creating products that expand the boundaries of what can be achieved with a wooden make-up pencil.

Waterwood is a perfect example: it’s the first wooden pencil with a waterproof texture, certified long-lasting up to 24 hours. Water resistant products usually don’t get along with wood, but Waterwood is an exception: we used a resin that is activated when you apply the product; the pencil is sealed on both ends, so that WaterWood can be stored for a long time (and we provide a special cap to ensure the sealing, once the pencil is sharpened).

Brow Boost also focuses on an innovative ingredient to volumise the eyebrows: cellulose-derived fibers, blended in a vegan texture. Drawing small strokes along the eyebrow arch, you get a surprising boost effect: the eyebrows are immediately volumised, full and well-defined. With its convenient format and its smooth texture, Brow Boost is easy to apply, whether creating a natural effect or working on a bold look.

For its part, our new PH Magic Pencil plays with colours: it’s a moisturizing formula with pigments that react to the pH of the skin. Using PH Magic Pencil is like creating your own personal lipstick: the product is transparent, but when applied it changes colour reacting with the skin, creating unique shades for each person. Fuchsia, cyclamen, soft pink or stronger hues: the colours created by PH Magic Pencil are always surprising and have an excellent persistence on the skin.

Classic, with a contemporary twist

Some products are practically timeless, true classics that can’t be overlooked in a makeup line. An example? Pencils with a rigid texture, with a clean and precise stroke: with Linea we created a contemporary take on this product.

Linea is a range of eye, lip and eyebrow pencils, certified long-lasting up to 12 or 16 hours. From a great firm texture we have developed four versions: brown for the eyebrows, antique pink for the lip liner and black for the eyes, plus an all over pencil in burgundy, all certifiable NATRUE, CCPB and COSMOS ORGANIC.

Dip Deep is another take on the classic eye pencil, one that can change with just a little water, thanks to its wet&dry formula. Used dry this pencil is a traditional Kajal/eye contour, easy to apply and blend. Dipping the tip in water, Dip Deep creates an eyeliner effect with bold colour. You can also use this pencil as a watercolour crayon: one single product, endless looks.

Are you curious about our new pencils? Write to to arrange a meeting at the Make Up in Paris or visit us at the trade show – booth L32 – to take a look at the latest products.

Share this post:
Other posts