A few months ago we started a partnership with La forza e il sorriso, so we couldn’t miss the event where this journey began: during Milano Beauty Week 2024 we’ll support the organisation working with oncology patients.
Milano Beauty Week will take place in Milan from 25 to 29 September, organised by Cosmetica Italia in collaboration with Cosmoprof and Esxence: this third edition will be packed with events, guided tours, panels and meetings on the world of beauty and the Italian cosmetics industry.
During MBW La forza e il sorriso will be hosting a fundraising event, Beauty Gives Back, on 28 and 29 September at Palazzo Castiglioni: in return for a donation, visitors will receive cosmetic products by the companies that support the organisation.
Last year we created a customised lip pencil for the MBW, while for the 2024 edition we’re presenting a special lipstick pencil. The focus is on the lips again, to enhance the smiles mentioned in the name La forza e il sorriso. Our collaboration started at the Milano Beauty Week, with a custom eyeliner pencil we created for the first edition of MBW, supporting a fundraising event for La forza e il sorriso: that’s why we’re proud to contribute again this year, during the event focused on the culture of beauty and well-being.
Our customised pencil for MBW 2024 is entirely made in Italy, gentle on the skin and formulated with high-quality raw materials, manufactured using PEFC certified wood. It’s a summary of our skills and expertise, produced to support a non-profit organisation that promotes free beauty workshops dedicated to women undergoing cancer treatment, helping them to regain well-being and self-esteem through make-up and self-care.
We are ready to bring beauty to the city: see you in Milan!
