We were already aware that the beauty market in the Middle East is really vibrant, but it was amazing to immerse ourselves in the reality of Dubai and Beautyworld Middle East. For 2025 we’re working on new products that will surely be appreciated by this dynamic market, always focused on quality and innovation, and these few days in Dubai provided ideas and insights we’re ready to develop for the future. Let’s see three impressions we’ve formed during this experience.
Made in Italy? Yes, please!
In Europe, in the USA or in the Middle East, the charm of Made in Italy is unrivalled: during Beautyworld, many visitors came by to discover our wooden makeup pencils designed and produced entirely in Italy, in our factory in Gordona. Made in Italy is a statement that we take very seriously: from the formulation to the custom finishes, our pencils are entirely manufactured in our facilities. When you create a private label line with us, we guarantee that every single step of the production is carried out by Confalonieri, working with carefully selected suppliers: it’s an appealing idea for quality-conscious brands like those operating in the ME market.
Wood and innovation
Californian cedar wood from sustainably managed forests, formulas designed to combine performance and respect for the skin: Confalonieri’s recipe for creating great makeup pencils aroused a lot of curiosity among visitors to the Dubai trade show. We’ve learned that the audience in the Middle East strongly appreciates a good combination of history, quality and innovation. This is our signature style: a classic object, a wooden pencil, becomes a minimal and sustainable packaging for cutting-edge formulas, designed for all needs. We create many different textures, be it vegan, organic, eco-friendly, always using ingredients that respect the skin: many visitors appreciated the constantly evolving ideas of our R&D team.
Limitless colour
Long-lasting lip liners and eye pencils were the stars of Confalonieri at Beautyworld in Dubai: visitors loved our long-lasting pencils with a high pigment content, such as the Linea range and its”sister” Line, perfect for creating any kind of look. The Pearl highlighters have also created a lot of interest, with their creamy formula and shimmery finish with natural mica pearls, as well as our Ph Magic Pencil lipsticks, with their unique shades on every person.
If you’d like to learn more about our products and you’re curious to discover the co-creation paths we’re taking for private label lines, write to commerciale@confaloniericosmetica.com!
