Concealers: it’s not just about colour

When we think of an effective concealer, shade and undertone are probably the first things that come to mind, as colour plays a key role in disguising imperfections and enhancing the complexion. However, when it comes to creating a concealer pencil that performs flawlessly, pigments are only one part of the equation. Let’s take a look at the characteristics an optimal formula should have.

Concealer: which kind?

Alongside the “classic” concealers used to camouflage imperfections, the makeup industry has developed more versatile products, that can also be used as highlighters in everyday make-up looks or for contouring techniques. These formulas are obviously different, although they share some essential qualities with “classic” concealers: ease of application, long wear and skin comfort are fundamental in both cases.

Pencil and crayon formats are particularly practical, as they allow for precise application and make it easy to control the level of coverage.

Texture: the key element

Classic concealer pencils are one of Confalonieri’s long-standing bestsellers, thanks to a texture that combines ease of use, precision and long-lasting wear. The firmness of the formula is a crucial factor: it must glide on smoothly for even application, while remaining resistant to smudging and providing a long-lasting wear to ensure the effect on imperfections. By carefully balancing the texture, we have developed a concealer pencil with a precise stroke that you can blend effortlessly, covering discolourations without creating heaviness or product build-up.

Within the Confalonieri range, we have also developed illuminating concealers, ideal for preparing the eye area for make-up and highlighting selected areas of the face while evening out the complexion. For this type of product, the formula is softer and creamier to facilitate application and blending, always using ingredients selected to provide a pleasant feel on the skin.

Palettes and complementary colours

The range of classic concealers naturally includes green to neutralise redness, orange to correct bluish discolouration, yellow to counteract imperfections with violet undertones, and so on. The colour range for our more versatile concealers, on the other hand, can be created from hundreds of different shades, with tones and undertones suited to every complexion. Confalonieri’s shade library contains more than 5,000 references, and we are able to develop fully customised colours.