Natural beauty, pure and simple: meet Gioia

A precise line, a vegan formula, ingredients of natural origin: meet Gioia, our new line of eye and lip pencils that combine performance and responsible choices on makeup. Gioia is inspired by our classic pencils with a firm texture made by moulding, but we’ve developed a new product with features and ingredients designed for today’s consumers, increasingly aware of the content of the cosmetics they use.

Vegan and natural

Gioia pencils contain ingredients that are 97% natural, combined in a vegan texture enriched with emollients and antioxidants. We’ve used waxes with different melting points to give the formula the right firmness, including Rhus Succedanea Fruit Cera, the vegetable substitute of beeswax that gives structure to the product and acts as an emollient. Gamma oryzanol prevents photo-aging and oxidative stress, while plant-based emollients make the texture smooth and pleasant.

Perfect line, selected pigments

Gioia pencils have a firm texture that ensures a smooth and precise stroke, with a long-lasting colour. The lip liner and eye pencil are therefore an excellent tool to create a flawless makeup, both for everyday looks and as an element of more elaborate and creative ideas.

Compared to other existing formulas, Gioia contains a lower amount of pigments: this helps to further reduce possible impurities from heavy metals, along with our usual choice of pigments, sourced from carefully selected suppliers. We’ve incorporated a texturising agent to maximise the dispersion of pigments: this ensures a strong performance of the formula, with a smooth and consistent stroke in a matte finish.

Fully customisable

The basic range of Gioia includes three eye pencils and two lip pencils, but as usual we’re ready to design your project with you, creating the perfect pencil for your private label line.

Like all of our products, Gioia pencils are 100% customisable, from the colours to the external finishes, up to the accessories. Write to This email address is being protected from spambots. You need JavaScript enabled to view it. to find out more about Gioia and our co-creation process!