Natural Flow: natural ingredients and innovation

A soft pencil with an intense colour payoff, easy to apply yet as precise and long-lasting as traditional hard pencils: with Natural Flow we have combined in one single line the very best of makeup pencils made by extrusion and by moulding. Its innovative texture brings together the practicality of soft pencils with the professional performance of firmer formulas, featuring up to 100% natural ingredients. Let’s explore the key features of our latest product, ready to become your next private label line.

A new process

The Natural Flow line includes eye, lips and eyebrow pencils, all made using an innovative extrusion process, which works by adjusting the bulk temperature. This process allows us to obtain pencils with unique characteristics, even with formulas that were once considered unsuitable for extrusion.

Natural Flow is the perfect choice if you’re looking for the long-lasting performance of traditional extruded pencils, but with a softer, more versatile texture. The result is a product that’s easy to apply and delivers an intense colour that remains impeccable for hours. Natural Flow textures are tested long-lasting up to 16 hours for eye and brow pencils, and up to 12 hours for lip pencils.

Natural ingredients

The Natural Flow formula is vegan and features up to 100% natural ingredients. One of its key components is Rhus Succedanea fruit wax, a natural alternative to microcrystalline waxes, obtained from the berries and fruits of the Rhus Succedanea tree (also known as the wax tree). It contains palmitin, stearin and japanic acid and it’s excellent for improving the plasticity of the formula and achieving the right softness.

Natural Flow has a soft-focus effect created with cellulose, a 100% natural, biodegradable and renewable raw material, while gamma oryzanol provides antioxidant and protective properties against oxidative stress and photo-ageing.

Colours and variations

The basic range of Natural Flow includes two eye pencils, two lip pencils and two eyebrow pencils, but our team is ready to fully customise colours and finishes for your brand, co-creating your own private label line. We’re starting from over 5,000 references in our colour library, but we can create virtually any hue. For Natural Flow, the choice of pigments directly influences whether the formula can reach a 100% natural composition.

Get in touch with us to discover all the details and start developing your tailor-made private label pencils.